Long Beach Skate Co. had the stock, the store and the staff. We helped build the marketing around that business, connecting its retail calendar, online store and customer programs.
Keeping pace with the shop
New shoes, decks and apparel gave LB Skate a regular supply of products to feature. We helped plan the releases and promotions around that stock, then carried the campaigns across social media, paid ads, email and SMS.
The New Balance release is one example of that retail calendar. The larger job was keeping the shop’s products in front of customers throughout the year.
The shop online
We handled Shopify development and merchandising alongside the campaigns. Product presentation, discovery and buying were part of the engagement, so the store and its marketing could be planned together.
A customer program built for skate products
We helped develop Worry-Free protection for shoes, decks and completes, bearings and helmets. Each category had its own optional plan, coverage and artwork, giving the shop another product to offer alongside the merchandise.
We configured the cart to present the plan that matched the purchase. Removing the qualifying product removed its protection too. The program fit around the store’s existing Shipping Protection and free-shipping rules.
Inspect
Inspect